AdScout
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USED BY MARKETING LEADERS ACROSS SK & CZ

The competitive intelligence layer for marketing leaders.

AdScout turns raw Meta & Google ad data into a strategic intelligence dashboard — so your next media budget decision is driven by evidence, not instinct.

€42M+AD SPEND ANALYSED
1,240BRANDS TRACKED
SK · CZLIVE MARKETS
LIVE · CATEGORY_PHARMACY_SK
TOTAL COMPETITOR SPEND · YTD
€4.28M
+11.9%
YoY
MONTHLY SPEND · SEASONALITY
H2 2025
JUL
AUG
SEP
OCT
NOV
DEC
META SHARE63%
GOOGLE SHARE37%
TRUSTED BY MARKETING TEAMS AT
NOVACORcarpathiaVELETEXHYPERMARTauroraORBIS/CZMETRA•Alumen
[01]QUESTIONS WE ANSWER

The questions a CMO actually asks on Monday morning.

AdScout is built around the six decisions senior marketing teams return to every quarter — answered with data from Meta and Google, not hunches.

EXECUTIVE SUMMARY
Three moves for this quarter.
Generated from 90-day shifts in seasonality, SoV, and objective mix.
MOVE 01
Increase conversion spend by 18% in Q2.
MOVE 02
Own the June window — launch before week 24.
MOVE 03
Audit Google coverage — rival holds 37% vs. your 52%.
[02]COMPETITIVE INTELLIGENCE DASHBOARD

One dashboard. Every competitive move.

Pick five competitors. We surface their monthly spend, channel split, share of voice, and strategic posture — continuously, for SK and CZ.

EXPORT PDF ↓
TOTAL ADS
56K
Meta 41K · Google 15K
EST. TOTAL SPEND
€13.6M
Meta €9.1M · Google €4.5M
EST. IMPRESSIONS
5,611M
Meta 2,662M · Google 2,949M
EST. REACH
944M
Meta only
AVG. MONTHLY SPEND
€1.1M
12 months
Competitor overview
COMBINED META + GOOGLE · 13 COMPETITORS · CLICK TO FOCUS
PLATFORM MIX
META
DISPLAY
SEARCH
Monthly est. total spend
TOP 3 · 2025 · META + GOOGLE · HOVER FOR DETAIL
€0K€83K€166K€252K
JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
Share of voice
% OF COMBINED BUDGET · HOVER SLICE
TOTAL
€17.9M
AI EXECUTIVE SUMMARY
What the data says this week
Generated from a 90-day window. Updated daily.
01Terno holds 34% SoV — 2.6× above the median; aggressive pharmacy push in Q2.
02JYSK escalates in July +233% monthly — a classic seasonal window.
03Dr.Max is shifting Google to Meta (58→64%) — strategy change detected.
ADSCOUT_TERMINAL_V2.4 ~|MODE: TOTAL · AUTO_FETCH
[03]CREATIVE WALL

See not just what rivals run — but what they invest in, repeat, and scale.

The AI creative intelligence layer. Every competitor creative, grouped into campaigns by AI, scored by spend, duration, and longevity.

FILTER
1,284 CREATIVES · SORTED BY SPEND
MTOP
Summer Sale
€284K62d
MTOP
DR Category
€211K88d
G
DR Category
€178K72d
MLONGEST
Pharmacy Push
€167K96d
G
Loyalty Push
€142K41d
M
Brand Story
€133K44d
GLONGEST
Brand Story
€121K78d
M
Summer Sale
€96K28d
Budget by campaign
AI-DETECTED · TOP 5 · HOVER SLICE
TOTAL
€17.9M
Summer Sale32%
DR Category24%
Loyalty Push18%
Brand Story14%
Price Hooks12%
Efficiency matrix
DURATION × SPEND · HOVER DOT
↑ BUDGET (€)
€300K€200K€100K€0
WINNERSTESTS
← SHORTDURATION (DAYS) →LONG
[04]HOW IT WORKS

Three steps from blind spot to board-ready insight.

Setup takes under thirty minutes. Intelligence runs continuously from day one.

01

Pick five competitors

Supply a shortlist of your key rivals in SK and CZ. No APIs, no IT tickets.

02

We fetch the data

We pull Meta Ad Library and Google Ads Transparency — spend, formats, seasonality, creative.

03

You decide

Dashboard plus executive brief — built for senior marketers, finance, and the board.

[05]PRICING

Transparent plans. No surprises on the invoice.

Every plan includes both Slovak and Czech market data, updated weekly, with unlimited seats inside your organisation.

Starter
For smaller teams running their first benchmark.
€490/month
  • 3 competitors
  • 1 market (SK or CZ)
  • Monthly refresh
  • PDF export
MOST POPULAR
Pro
The standard for brands with active media planning.
€1,290/month
  • 5 competitors
  • SK and CZ included
  • Weekly refresh
  • Creative Wall included
  • AI Executive Summary
  • Unlimited seats
Enterprise
For holdings, agencies, and multi-brand portfolios.
Custom
  • 10+ competitors
  • Multiple markets
  • Daily refresh
  • API access
  • SSO + dedicated PM

Decide on evidence, not on instinct.

A thirty-minute demo with real category data — yours, if you qualify.